That market is also undergoing its own seismic shift at the moment, as smartphones and tablets increasingly become the center of peoples mobile digital lives: even Apple has seen sales of its traditional iPod fall over the past several quarters, a phenomenon the company partially attributes to the rise of the iPhone.īut the Zune hardware may also have found itself something of an orphan after Microsofts massive corporate upheaval in 2010, which saw the departure of the executives who had brought the project to life, and a reorientation of the companys approach to consumer products. However, she added, Zune software would maintain a presence on Microsoft platforms such as Windows Phone 7.Īlthough the Zune HD earned strong reviews in the wake of its September 2009 release, the device failed to break the Apple iPods tight grip on the portable-media market. In a March 14 report, Bloomberg reporter Dina Bass suggested that Microsoft would stop introducing new versions of the Zune music and video player because of tepid demand. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms. We have nothing to announce about another Zune device, a Microsoft spokesperson e-mailed to eWEEK late March 14. However, the company seems reluctant to share details about its future plans for the Zune franchise, whose hardware includes the touch-screen Zune HD and first- and second-generation Zune.
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Microsoft may have killed its Zune portable media player, according to reports. Microsoft Zune Killing May Have Been Result of Corporate Shakeup